In a perfect world, every vehicle sold would come with every possible safety technology available in the standard model in order to ensure consumer safety, but that simply is not the case.
Or so it seems.
As technology gets better -- and more affordable for the car companies -- the price tends to go down, and we are seeing this exact effect with Lexus and Toyota.
According to AutoBlog.com, both car companies will soon offer low-cost automated braking systems:
"Centered around a pre-collision braking system, there will be three suites of driver aids known as Toyota Safety Sense C (TSS C) for compact cars, Toyota Safety Sense P (TSS P) for midsized and premium cars, and Lexus Safety System+ (LSS+) for the luxury brand."
These technologies provide a pre-collision system that prompts the driver to brake if it detects an impending accident, and if the driver does not brake in time or hard enough, the car will provide supplemental braking force or stop altogether from seven to fifty miles per hour.
These options will range in price from $300-$600, as opposed to similar systems from other car companies ranging from $1,500-$4,000.
The braking systems will rolling out very soon, with at least 10 vehicles expected to have the functions by the end of 2015. Toyota expects nearly all of their products to have these features by the end of 2017.
With the highly competitive and affordable price for safety technology, it will be interesting to see how other car companies react. Will the prices stay the same, or will they be forced to make these technologies more affordable?
Either way, this is great news for vehicle safety and drivers everywhere.